Pringles: duk an fara shi da kuki, kuma ya hau kujerar robot

A hukumance, Pringles chips an daɗe ana kiran sa da suna cookies, tunda abun cikin dankalin da ke cikinsu yayi ƙanƙani - kashi 42% kawai, sauran kuma gari ne da sitaci. Godiya ga wannan haɗin gwiwar, Procter & Gamble, wanda ya mallaki alama har zuwa 2011, ya sami nasarar kauce wa biyan ƙarin harajin na dogon lokaci, yana da tsada sosai don samar da kwakwalwan kwamfuta a Burtaniya.

A cikin 1956, ma'aikacin Procter & Gamble Alexander Liepa, wanda masanin ilimin kimiyar magani ne, ya fito da girke-girke na wadannan kwakwalwan. Amma ya ɗauki wasu shekaru da yawa don kammala shi kuma ya sami saka hannun jari, don haka Pringle's Newfangled Dankali Chips ɗin bai bayyana a kasuwar Arewacin Amurka ba har sai Oktoba 1968.

Dangane da fasali ɗaya, sunan ya zo kwatsam kwatsam. Ma'aikatan Procter & Gamble sun karya kawunansu suna ƙoƙarin fito da shi. Wasu daga cikin su, suna shiga cikin kundin adireshin, sun ga sunan Pringle Drive, wanda yake a garin Cincinnati, Ohio. Akwai wani labarin - an sanya sunayen kwakwalwan bayan Mark Pringle, wanda a cikin 1937 ya ba da shawarar sabuwar hanyar sarrafa dankali. Kasance hakane, sunan Pringles yana matukar son gudanarwar kamfanin kuma an amince dashi.

A watan Mayu 2009, Babbar Kotun Landan ta yanke hukuncin cewa kwakwalwan ya zama dankalin turawa, don haka dole ne Procter & Gamble su biya £ 100m ($ 156m) a cikin ƙarin ƙimar haraji a tsawon shekarun da aka siyar da kwakwalwan a matsayin abun ciye-ciye a Burtaniya, da kuma biya a nan gaba. Yuro miliyan 20 a shekara.

A cikin 1994, Burtaniya ta yi amfani da dokar da za ta kafa tsarin karbar harajin da aka kara. A ka'idoji, babu haraji kan yawancin abinci a kasar. Iyakar abin da aka keɓance shi ne kayayyakin da aka yi da dankali, gami da soyayyen faransan, cukwi da makamantansu Shekaru da yawa, Procter & Gamble yayi jayayya cewa kwakwalwan ta suna dauke da dankali dan kadan da za'a sanya haraji.

A cikin 2011, Procter & Gamble ya yanke shawarar siyar da haƙƙoƙin alamar Pringles ga Diamond Foods Inc, wanda yakai kimanin dala biliyan 2,35. Amma saboda wasu dalilai da ba a sani ba, yarjejeniyar ba ta cimma ruwa ba. Koyaya, a cikin 2012, Kellogg's, babban mai kera abinci a Amurka, ya sayi alamar a kan dala biliyan 2,7.

A cikin 2018, Kellogg's da Vietnamese mai saurin abinci Acecook sun haɗu don kawo taliyar nan take zuwa kasuwa, wanda ake kira Pringles, tare da sanannen Julius Pringle akan marufin. Da farko, ana sayar da taliyar a cikin Japan kawai, sannan sun bayyana a Amurka.

A watan Fabrairun 2020, Kellogg ya yi haɗin gwiwa tare da Gravitonus, wani yanki na WARP, don gabatar da kujerar caca ta Feeder. Yana da ginannen munduwa mai kyau, yana lura da halayen mai wasa kuma yana aika bayanai zuwa aikace-aikace na musamman. Dangane da su, shirin yana ƙididdige ƙididdigar wasa mafi kyau ga mai shi. Bugu da kari, an sanya hannun mutum-mutumi a kan kujerar, wanda ke kawo kwakwalwan a bakin dan wasan lokacin da yake jin yunwa.

A yau ana sayar da Pringles a cikin ƙasashe 140 na duniya. Kuma ga ɗayansu, masu tallata Kellogg sun ƙirƙiri wani layi na musamman na kwakwalwan wannan alamar.